3 Common Mistakes Brands Make on TikTok (And How to Fix Them)

TikTok isn’t like other social media platforms—what works on Instagram or Facebook won’t necessarily succeed here. Many brands jump onto TikTok expecting quick wins, only to struggle with engagement, visibility, and sales.

Oscar Phillips

February 10, 2025

3 Common Mistakes Brands Make on TikTok (And How to Fix Them)

The brands that truly win are those that understand the platform’s culture, trends, and audience behaviors. If your content isn’t performing as expected, chances are you’re making one of these three common mistakes.

Top Mistakes & How to Fix Them

❌ Too Salesy, Not Entertaining → ✅ Prioritize storytelling over hard selling
❌ Ignoring Trends & Sounds → ✅ Lean into TikTok trends for organic reach
❌ Not Engaging with the Community → ✅ Respond to comments & interact with creators
❌ Posting Without a Strategy → ✅ Plan content with a data-driven approach