Some brands don’t just use TikTok—they master it. These brands didn’t rely on big budgets or high production value. Instead, they leaned into trends, authenticity, and creator collaborations to drive massive sales and brand awareness.
Here are five TikTok campaigns that changed the game:
- Gymshark’s 66-Day Challenge – Encouraged user participation & built community.
- E.l.f. Cosmetics’ Viral Jingle – Created an original song that took over TikTok.
- Ocean Spray’s Cranberry Juice Trend – A viral moment that turned into massive sales.
- Duolingo’s Sassy Brand Persona – Leveraged humor & memes for free engagement.
- Chipotle’s Lid Flip Challenge – Turned a simple action into a viral challenge.
What They All Had in Common
- Authenticity – None of these were polished brand ads; they were real and fun.
- Engagement-focused – Each campaign encouraged users to participate.
- Creator collaborations – Leveraged influencers and everyday users.
How Bread Can Help
We help brands develop, launch, and scale TikTok campaigns that drive real revenue.
