5 TikTok Content Ideas to Boost Brand Awareness

Brands like Gymshark, Function of Beauty, and Cider didn’t grow on TikTok by running traditional ads. They went viral by creating content people actually want to watch, leading to millions in organic sales. The good news? You don’t need to go viral to win—consistent, strategic content will keep your audience hooked and drive conversions over time.

Here are five TikTok content ideas that work:

• Behind-the-scenes – Showcase the people and processes behind your brand to build connection.
• Tutorials & How-tos – Teach your audience something valuable related to your product.
• Trendy challenges – Participate in viral trends to stay relevant and get free exposure.
• Customer testimonials & unboxings – Show real reactions and social proof.
• Product demos in action – Feature your product in a way that feels natural and engaging.

How Bread Can Help

We help brands craft a winning TikTok content strategy and match them with creators who drive results.