Payment Challenges for Creators

Consumers are becoming immune to traditional ads. They scroll past polished, corporate-style content without a second thought. What grabs their attention? Authentic, raw, and relatable videos—content created by real people, not brands. This is where User-Generated Content (UGC) comes in.

On TikTok, UGC is king because it doesn’t feel like marketing. It feels like a recommendation from a friend. When people see someone just like them using and loving a product, they’re far more likely to trust the brand and make a purchase. Brands that prioritize UGC are seeing higher engagement, lower ad costs, and better conversions compared to traditional influencer marketing.

Why UGC works better than traditional ads:

1. Authenticity builds trust – Users connect with real people, not overly polished ads.
2. Lower production costs – No need for expensive production teams—just a phone and creativity.
3. Higher engagement – TikTok’s algorithm boosts organic content over traditional ads, meaning better reach for less money

How Bread Can Help

We connect brands with top-performing UGC creators who know how to sell through engaging, real-feel content.