Updated on January 29th, 2025
1. Introduction
Welcome to Bread (trading as ECOMLDN Ltd). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information when you use our website, services, and communications.
By accessing or using our website (breadlab.com) or engaging with our services, you agree to the terms outlined in this policy.
2. Company Information
- Company Name: ECOMLDN Ltd (trading as Bread)
- Registered Business Address: 2a Swordfish Business Park, Swordfish Close, Higgins Lane, Burscough, Lancashire, United Kingdom, L40 8JW
- Office Address: Bootstrap (FAO Oscar @ Bread), 18 Ashwin St, London E8 3DL
- Email Contact: grow@breadlab.io
- Website: www.breadlab.io
3. What Data We Collect
When you use our website or services, we may collect the following types of personal information:
- Contact Information: Name, Email, Phone Number, Business Name, and Social Media Handles
- Business Information: Details about your eCommerce brand, marketing activities, and sales performance.
- Usage Data: Information about how you interact with our website, including IP addresses, browser type, pages visited, and timestamps.
- Cookies & Tracking Data: Data collected through Google Analytics, Facebook Pixel, HubSpot, and TikTok for performance tracking, ad targeting, and analytics.
4. How We Use Your Data
We use your personal information for the following purposes:
- Service Delivery: To provide and improve our TikTok Shop and content management services.
- Marketing & Communication: To send relevant insights, promotions, and updates (you can unsubscribe at any time).
- Lead Generation & CRM: To manage client interactions via HubSpot, email, and direct outreach.
- Advertising & Retargeting: To optimize ad campaigns through platforms like Facebook, TikTok, and Google.
- Customer Support: To respond to inquiries, provide assistance, and offer support.
5. How We Share Your Data
We may share your data with:
- Third-Party Service Providers – including payment processors, CRM tools, analytics platforms, and marketing software to help us deliver our services efficiently.
- Affiliate Creators & Partners – when collaborating on content creation or marketing campaigns.
- Legal & Compliance Authorities – if required by law to protect our business interests or prevent fraud.
We do not sell your data to third parties.
6. Cookies & Tracking Technologies
We use cookies and tracking technologies to:
- Improve website performance and user experience.
- Track website visits and engagement for marketing purposes.
- Optimize advertising campaigns on TikTok, Google, and Meta (Facebook/Instagram).
Managing Cookies: You can manage your cookie preferences through your browser settings or opt out of tracking via tools like Google Ads Settings and Facebook Ad Preferences.
7. Your Rights Under GDPR
As a UK-based company, we comply with the General Data Protection Regulation (GDPR). This means you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request corrections to inaccurate or outdated data.
- Deletion: Request the deletion of your personal data (“Right to be Forgotten”).
- Objection: Opt out of direct marketing or restrict how we process your data.
- Data Portability: Request your data in a structured format.
To exercise your rights, email us at [Insert Contact Email]. We will respond within 30 days as required by law.
8. Data Retention & Security
We retain personal data only for as long as necessary:
- Client Data: Retained for the duration of our business relationship and up to 3 years after the last interaction.
- Marketing Contacts: Retained indefinitely unless unsubscribed.
- Analytics & Tracking Data: Retained based on third-party platform policies (Google, TikTok, Facebook, etc.).
Security Measures
🔒 We store all personal data in encrypted databases with limited access to prevent unauthorized use.
9. Payment Processing
All payments are processed through third-party providers (e.g., Stripe, PayPal) and not stored directly by Bread. Payment details are only handled during direct client interactions and never collected through the website.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy regularly.
11. Contact Us
If you have any questions about this Privacy Policy, your rights, or how we handle data, you can contact us at:
📧
Email:grow@breadlab.io
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Website: www.breadlab.io
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Office: Bootstrap, 18 Ashwin St, London E8 3DL
